Add a heading(1).png

ArtCoach is a trailer full of technology that will roll into communities throughout the Vancouver Island/Gulf Island super-region winter 2021 and spring 2022. 

This pilot project prioritizes rural, remote and under-served visual artists, but artists of all kinds are welcome to express interest (read more about project team and goals).


Participants will explore how to use digital tools - cameras, video cameras, sound and lighting equipment, live-streaming tools and more - to share and amplify existing artworks and the stories behind them, as well as to apply digital media skills for new creations.

Want the ArtCoach to show up in your community? Interested in participating in the workshops? Fill out the form below.

ArtCoach supports will be enhanced by a free information / resource hub for artists and arts organizations.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Two upcoming ArtCoach events

We have partnered with two communities to deliver ArtCoach workshops in early 2022. Live in these areas? Fill out the form below to get connected.  


Get in touch today!

Area of interest

Thanks for connecting!


Technology company? Partner with us!

Our super-region is home to more artists per capita than just about anywhere else in Canada. At least 1 in 20 people here are creatives.

Sponsors get their name and technology in front of a broad network of arts councils and arts centres across the super-region, and reach the 35,000+ creatives, and many thousand more involved in other aspects of the arts sector.

Our goal is to be able to leave a kit of equipment in each community, instead of simply lending it for a month. Ideal partners: telecomm providers, digital camera and smart phone retailers, production/editing shops and more!
Contact Jenny Farkas to discuss partnership options and terms today!

Meet the Project Team

Jenny Farkas (Overall Project Manager and Lead for artist/arts org information helpline) Jenny is strategic arts marketing specialist and visual artist. For the past five years she's been working to raise the visibility of the Vancouver Island arts sector through connectivity and technology. Learn more at Jason Guille/Stream of Consciousness (ArtCoach Project Lead) Jason is the founder of Stream of Consciousness (SoC) - a Victoria-based digital media company specializing in livestream broadcasting of progressive content. SoC works with speakers and content creators to help capture and amplify their good work in the world, working primarily in domains like permaculture, social justice, community development, education, spirituality and trauma and wellness. Learn more at

Project Deliverables + Goals

Deliverables Four month-long tech training and support programs, delivered to 4 rural, remote and/or underserved communities. Each community will receive:

  • 2 days of on-site, hands-on learning using the equipment in the tech trailer.
  • A loaner (library) of tech equipment that artists can play around with for about a month, supported by one-on-one and weekly remote coaching sessions from Stream of Consciousness tech staff
  • Access to a curated collection of tech tutorial videos
One final livestream event showcasing the process and outputs of this pilot, made available throughout the Vancouver Island super-region (and beyond!) Ongoing documentation of the process (e.g. setting up tech trailer, delivering on-site and remote learning/coaching) using the same multi-media tools being offered to artists to enhance learning opportunities and create a legacy of useful video content. Sharing of the stories and learnings through consensual social media posting (blogging/vlogging) throughout the project period.

Note: If pandemic protocols mean the tech trailer is not able to enter rural/remote communities, we can explore options for remote delivery. Goals This pilot project aims to narrow the digital divideand therefore prioritizes the capacity gaps of rural, remote and under-served artists. Also, where possible, this project will apply an equity approach to create opportunities for “job shadowing” and lateral skill development in communities (e.g. people interested in a career in tech services). ArtCoach will try to answer a number of questions, including: Can visual artists be more ‘successful’ in an online/digital environment if they create multi-media stories around their practices, processes and works? Will the existence of these stories increase their ability to meet their creative goals (e.g. greater sales, broader audience reach)?
What capacity gaps exist for artists in rural/remote/under-served communities?Lack of access to technology? Tech support? Funding for new works? Marketing support/new audience development support? Integration with tourism/destination development/arts programming initiatives? How might these gaps be addressed over the short and long terms?
Do service gaps exist? If so, in what form? Do communities without arts councils or dedicated arts organizations or arts spaces (e.g. funded by ArtsBC, Gaming or local government) have less access to resiliency opportunities such as tourism and economic development initiatives?