Marketing and Communications
Arts org mentorship program
This mentorship training program is designed to build capacity in Canada’s cultural sector. ArtsVest provides small to mid-sized arts, culture and heritage organizations with resources, expertise and training in marketing, board governance and sponsorship along with matching incentive funds and peer-to-peer networking.
resource type
training program
category
operations and leadership, funding, marketing and communications
accessibility

Digital tools for creative engagement
Collection of videos and software/platforms covering topics such as livestreaming, video recording and editing, growing a youtube channel, free graphic design tools and more.
resource type
website, how-to-videos, instructions
category
digital and multimedia, marketing and communications, arts services
accessibility


Inclusive stock photos
List of stock photo sites that feature a wide range of diverse imagery. It can be used as a source for images, or as inspiration to develop an arts-specific collection of inclusive photos. It was developed by an organization that supports BC post-secondary institutions to be more inclusive.
resource type
list
category
marketing and communications, policies and protocols
accessibility

Build an email marketing list
Informative and engaging, short video about how to build an email list. Plus a checklist of best practices for using and maintaining the list.
resource type
instructions
category
marketing and communications
accessibility


Directory: Indigenous + racialized artists
This organization is currently signing up Indigenous and racialized artists. Soon they will be launching a searchable database of artists and opportunities for use by engagers and employers.
resource type
website
category
arts services, marketing and communications
accessibility

Virtual event hardware checklist
Guide to basic, intermediate and advanced streaming technologies in order to look and sound great online. Developed in December 2020.
resource type
reference guide
category
digital and multimedia, marketing and communications
accessibility

Digital arts know-how
This collection of knowledge and resources is focused on the performing arts sector, but has relevancy to other segments of the sector. Digital Arts Nation brings practical digital know-how to participants across Canada, through custom workshops, online how-to tutorials and information-sharing. This website is hosted by the Atlantic Presenters Association. From time to time the APA organizes sector-wide conversations about leading digital tools, emerging digital innovations, and new digital business models.
resource type
website
category
online presence, marketing and communications
accessibility


Diverse matters in stock imagery
The 'whys' and 'hows' of choosing imagery that reflects the rich diversity of humanity.
resource type
blog
category
marketing and communications, policies and protocols, online presence
accessibility

