Marketing and Communications

Mountain View
Arts org mentorship program

This mentorship training program is designed to build capacity in Canada’s cultural sector. ArtsVest provides small to mid-sized arts, culture and heritage organizations with resources, expertise and training in marketing, board governance and sponsorship along with matching incentive funds and peer-to-peer networking.

resource type

training program

category

operations and leadership, funding, marketing and communications

accessibility

resource icon_free.jpg
resource icon_free.jpg
resource icon_free.jpg
Mountain View
Digital tools for creative engagement

Collection of videos and software/platforms covering topics such as livestreaming, video recording and editing, growing a youtube channel, free graphic design tools and more.

resource type

website, how-to-videos, instructions

category

digital and multimedia, marketing and communications, arts services

accessibility

resource icon_free.jpg
resource icon_free.jpg
resource icon_free.jpg
Mountain View
Inclusive stock photos

List of stock photo sites that feature a wide range of diverse imagery. It can be used as a source for images, or as inspiration to develop an arts-specific collection of inclusive photos. It was developed by an organization that supports BC post-secondary institutions to be more inclusive.

resource type

list

category

marketing and communications, policies and protocols

accessibility

resource icon_free.jpg
resource icon_free.jpg
resource icon_free.jpg
Mountain View
Build an email marketing list

Informative and engaging, short video about how to build an email list. Plus a checklist of best practices for using and maintaining the list.

resource type

instructions

category

marketing and communications

accessibility

resource icon_free.jpg
resource icon_free.jpg
resource icon_free.jpg
Mountain View
Directory: Indigenous + racialized artists

This organization is currently signing up Indigenous and racialized artists. Soon they will be launching a searchable database of artists and opportunities for use by engagers and employers.

resource type

website

category

arts services, marketing and communications

accessibility

resource icon_free.jpg
resource icon_free.jpg
resource icon_free.jpg
Mountain View
Virtual event hardware checklist

Guide to basic, intermediate and advanced streaming technologies in order to look and sound great online. Developed in December 2020.

resource type

reference guide

category

digital and multimedia, marketing and communications

accessibility

resource icon_free.jpg
resource icon_free.jpg
resource icon_free.jpg
Mountain View
Digital arts know-how

This collection of knowledge and resources is focused on the performing arts sector, but has relevancy to other segments of the sector. Digital Arts Nation brings practical digital know-how to participants across Canada, through custom workshops, online how-to tutorials and information-sharing. This website is hosted by the Atlantic Presenters Association. From time to time the APA organizes sector-wide conversations about leading digital tools, emerging digital innovations, and new digital business models.

resource type

website

category

online presence, marketing and communications

accessibility

resource icon_free.jpg
resource icon_free.jpg
resource icon_free.jpg
Mountain View
Diverse matters in stock imagery

The 'whys' and 'hows' of choosing imagery that reflects the rich diversity of humanity.

resource type

blog

category

marketing and communications, policies and protocols, online presence

accessibility

resource icon_free.jpg
resource icon_free.jpg
resource icon_free.jpg