Impact

Have you ever wondered about the value artists and arts organizations contribute to our economy? To tourism, general well-being and community? This groundbreaking 2021 study begins to answer these questions, and provide us solid, preliminary data so we can to begin our journey towards an inclusive Creative Economy.

Download the impact results here:

Executive Summary

Slide Deck from Nordicity's Presentation

Key Findings - Infographic

Full Report

Graphic: Total direct outputs compared to other industries of vancouver island and rural island arts impact study. $900 million from arts and culture, $124 million from victoria cruise ship economy, $32 million dairy farmers. The arts supports 35% more jobs than the super-regions forestry sector.

Full video presentation by Creative Coast.

Vancouver Island Economic Summit

We were excited to present our arts impact findings to the 2021 Vancouver Island Economic Alliance Summit. Our summit session was called: “magic happens where arts and business converge” and we’re grateful to the following guests for their contributions to the presentation. You can also check out the news coverage we received after the Summit HERE and HERE.

VIEA Summit Presentations

Nordicity

Line Robert - Full Interview

Line Robert, former Chief Executive Officer,
Island Coastal Economic Trust

Franc D'Ambrosio - Segment

Franc D’Ambrosio, Principal,
D’Ambrosio Architecture + Urbanism

Karen Bannister - Full Interview

Karen Bannister, former Director of Destination Development, Tourism Vancouver Island